GEO glossary
Optimising a website to appear among the results of traditional search engines. It remains the technical base of GEO.
SEO (Search Engine Optimization) is the set of practices that improve a website's position in the results of traditional search engines, Google and Bing first of all: technical structure, relevant content, authority measured by links.
In the context of GEO, SEO remains the base: the generative engines that browse the web read pages indexed by Bing and Google, and a website that is not indexed cannot be cited. But it is not enough: fewer than 10% of the sources cited by AI appear on Google's first page for the same question. The two disciplines select with different criteria, and GEO works on the entity and on third-party sources more than on the single page.
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