GEO Brand Assessment
Analysis and monitoring of your brand's presence in the answers of ChatGPT, Gemini and Perplexity — where purchase decisions now start.
Question“Recommend a good ERP for a small business.”
AI answerAmong the most recommended are [Competitor A] and [Competitor B], praised for features and reviews.1 Velaria Software rarely appears; in 2020 a security issue was reported by some outlets.2 [No mention of the current version, certifications or recent reviews.]3
Illustrative example with a fictitious company. In the assessment every note links to the source URL.
The GEO Brand Assessment is the service that analyses whether and how a brand appears in the product and category recommendations of generative AI: which competitors are recommended instead, which sources the answers depend on, and which actions get you into the set the AI recommends.
What has changed
“What is the best [product] for...?”
“What is the difference between [Brand] and [Competitor]?”
“Which brand can I trust for [category]?”
Sources: OpenAI / press 2025 · Pew Research 2025 · SparkToro 2024 — US / cross-industry data, to be read as a trend.
The problem
And the media budget keeps chasing channels the AI does not read.
The sources that matter
For many categories AI cites the same three or four sources when someone asks "which product" or "which brand".
Review platforms and marketplaces: AI summarises ratings and recurring themes, not individual comments.
Reddit and category forums are among the sources Perplexity and ChatGPT cite most for "is it worth it" questions.
They count if readable by crawlers and written for facts: format, certifications, comparisons, FAQs.
The solution
We put the real questions of your audience to several models (ChatGPT, Gemini, Perplexity, Claude, Copilot), by market and role.
We identify the actual articles and pages that form that perception, with verified URLs.
Score, gaps and concrete actions per touchpoint. Your team executes them, or we do: content, sources, presence. Then we measure again.
What you receive: GEO Score A–F · Visual SWOT · Source map · Reputational risks · Action plan · Competitor comparison. One branded report, exportable to PDF, generated by the proprietary ReputAction platform. And with monitoring, the same snapshot repeated over time: you see how far your positioning has moved.
A case, anonymised
Correct branded answers (score B), but total absence from category questions: AI cited three competitors present in two directories and one ranking. After four weeks (directory listings, a category page with comparison and FAQs, structured data, two documented Reddit replies) the re-analysis shows presence in 60% of category answers on Perplexity and ChatGPT, cited first in half the cases.
Inside the platform
Presence in recommendations, sentiment, freshness and authority of sources: where the competitor beats you, and why.
ReputAction platform interface, with sample data about a fictitious company.
Frequently asked questions
Blog
When ChatGPT browses, it searches on Bing. Copilot is built on the Bing index. If your website is not well indexed on Bing, for two of the most used AI engines you do not exist. What to do, in order.
Read →What ChatGPT, Perplexity and AI Overviews actually cite when they talk about a company: the 2026 data on the most used sources, the differences between engines and what it means for those who want to be cited.
Read →SEO gets a page listed among the results; GEO gets a company inside the answer. The concrete differences in goal, unit of work, sources and measurement, and why fewer than 10% of the sources cited by AI are on Google's first page.
Read →The same assessment, for your industry
In life sciences? This assessment exists in a version dedicated to pharma, within the regulatory perimeter.
The next step
Start with the free 48-hour audit; then the GEO Assessment, from €5,000, with the baseline actions carried out by us and the 90-day re-analysis; the GEO Program for everything else.
Free audit in 48 hours
A free demo audit, no commitment: real AI answers about your brand and an indicative GEO Score, presented on a call.