GEO Founder Assessment
Analysis and monitoring of what AI engines say about the people who run the company — to investors, journalists and senior candidates.
Question“Who is Marco Velari, CEO of Velaria Group?”
AI answerMarco Velari is the chief executive of Velaria Group. He is still associated with the 2021 reorganisation and the related controversy.1 Some sources describe him as a centralising manager.2 [No mention of recent results, initiatives launched or the most relevant public appearances.]3
Illustrative example with a fictitious company. In the assessment every note links to the source URL.
The GEO Founder Assessment is the service that analyses what generative AI engines say about CEOs and founders: the biography they return to investors, journalists and senior candidates, the sources it comes from and the actions to align it with real results.
What has changed
“Who is [Full name]?”
“What is the reputation of the CEO of [Company]?”
“Is the management of [Company] reliable?”
Sources: OpenAI / press 2025 · Pew Research 2025 · SparkToro 2024 — US / cross-industry data, to be read as a trend.
The problem
And the first impression is now made by a generated summary.
The sources that matter
If they exist, they define the biography; if not, AI assembles it from interviews and namesakes.
A dated interview weighs more than the official bio; a namesake can attribute other people's facts.
Current role, career history, published content: the source Copilot reads first.
They count if aligned across website, LinkedIn and Wikipedia, and if recent appearances are published with dates.
The solution
We put the real questions of your audience to several models (ChatGPT, Gemini, Perplexity, Claude, Copilot), by market and role.
We identify the actual articles and pages that form that perception, with verified URLs.
Score, gaps and concrete actions per touchpoint. Your team executes them, or we do: content, sources, presence. Then we measure again.
What you receive: GEO Score A–F · Visual SWOT · Source map · Reputational risks · Action plan · Competitor comparison. One branded report, exportable to PDF, generated by the proprietary ReputAction platform. And with monitoring, the same snapshot repeated over time: you see how far your positioning has moved.
A case, anonymised
"Who is [Name]" returned a profile anchored to the 2021 reorganisation and, in one case in three, facts about a namesake. The plan created the person's Wikidata entry with identifiers, aligned the official bio and LinkedIn, published three recent appearances with dates and secured an interview with data on results. At 90 days the namesake is gone and the reorganisation appears in one answer in five, after the recent results.
Inside the platform
Bio, Wikipedia, interviews, reviews: every source weighted by how much it influences what AI says about you — with the URL to fix.
ReputAction platform interface, with sample data about a fictitious company.
Frequently asked questions
Blog
In 95% of cases B2B buyers choose a vendor that was already on their Day One shortlist (6sense, 2025). What it means for a manufacturer when that list is put together by an AI, and how to measure it.
Read →What Wikidata is, why it feeds Google's Knowledge Graph and the models' memory, what a company's entry should contain and how to create or complete it in an afternoon.
Read →The most common problem in assessments is not a false source but a true, old source that nothing has updated. How dated narratives arise, why models repeat them and the five interventions that move them.
Read →The same assessment, for your industry
In life sciences? This assessment exists in a version dedicated to pharma, within the regulatory perimeter.
The next step
Start with the free 48-hour audit; then the GEO Assessment, from €5,000, with the baseline actions carried out by us and the 90-day re-analysis; the GEO Program for everything else.
Free audit in 48 hours
A free demo audit, no commitment: real AI answers about your brand and an indicative GEO Score, presented on a call.