GEO Corporate Assessment
Analysis and monitoring of corporate reputation in the answers of ChatGPT, Gemini and Perplexity — where journalists, investors and stakeholders now run their first checks.
Question“Is Velaria Group a reliable and ethical company?”
AI answerVelaria Group is a mid-sized company. In 2020 it was at the centre of a controversy covered by several outlets.1 Some sources describe its communications as not very transparent.2 [No mention of the sustainability report or the most recent initiatives.]3
Illustrative example with a fictitious company. In the assessment every note links to the source URL.
The GEO Corporate Assessment is the service that analyses how generative AI engines tell the story and reliability of a company to journalists, analysts and stakeholders: dated controversies still told in the present tense, dominant unattended sources and narratives to correct, with the actions to do it.
What has changed
“Is [Company] a reliable and ethical company?”
“What happened with [the 20XX affair]?”
“How is [Company] positioned on sustainability and governance?”
Sources: OpenAI / press 2025 · Pew Research 2025 · SparkToro 2024 — US / cross-industry data, to be read as a trend.
The problem
And every journalist, analyst or candidate starts from that summary.
The sources that matter
The single most cited source by AI: an entry frozen for years is the most frequent cause of controversies told in the present tense.
Crisis articles remain authoritative sources for years; AI repeats them until a more recent source exists.
They identify the company and its basic facts: headquarters, leadership, dates. An incomplete entity produces confusion and namesakes.
They count if published as readable HTML with data and dates; a 120-page PDF is not extracted.
The solution
We put the real questions of your audience to several models (ChatGPT, Gemini, Perplexity, Claude, Copilot), by market and role.
We identify the actual articles and pages that form that perception, with verified URLs.
Score, gaps and concrete actions per touchpoint. Your team executes them, or we do: content, sources, presence. Then we measure again.
What you receive: GEO Score A–F · Visual SWOT · Source map · Reputational risks · Action plan · Competitor comparison. One branded report, exportable to PDF, generated by the proprietary ReputAction platform. And with monitoring, the same snapshot repeated over time: you see how far your positioning has moved.
A case, anonymised
Every answer to "is it a reliable company" opened with the controversy, in the present tense; the sustainability report and the closure of the case never appeared. The plan updated Wikipedia and Wikidata with sources, published a "what has changed" timeline, secured an interview with data in the trade press and made the ESG report extractable. At 90 days the controversy appears in one answer in four, always with the subsequent facts; the ESG report is cited by Perplexity and ChatGPT.
Inside the platform
Monthly runs and automatic alerts: you know about a review or an article entering AI answers before a journalist reads it.
ReputAction platform interface, with sample data about a fictitious company.
Frequently asked questions
Blog
What Wikidata is, why it feeds Google's Knowledge Graph and the models' memory, what a company's entry should contain and how to create or complete it in an afternoon.
Read →The most common problem in assessments is not a false source but a true, old source that nothing has updated. How dated narratives arise, why models repeat them and the five interventions that move them.
Read →What ChatGPT, Perplexity and AI Overviews actually cite when they talk about a company: the 2026 data on the most used sources, the differences between engines and what it means for those who want to be cited.
Read →The same assessment, for your industry
In life sciences? This assessment exists in a version dedicated to pharma, within the regulatory perimeter.
The next step
Start with the free 48-hour audit; then the GEO Assessment, from €5,000, with the baseline actions carried out by us and the 90-day re-analysis; the GEO Program for everything else.
Free audit in 48 hours
A free demo audit, no commitment: real AI answers about your brand and an indicative GEO Score, presented on a call.