Life Sciences · GEO Corporate Assessment
Analysis and monitoring of corporate reputation in the answers of ChatGPT, Gemini and Perplexity — where journalists, investors and stakeholders now run their first checks.
Question“Is Meridian Pharma a reliable and ethical company?”
AI answerMeridian Pharma is a mid-sized pharmaceutical company. In 2020 it was at the centre of a controversy over the price of a medicine, covered by several outlets.1 Some sources describe its communications as not very transparent.2 [No mention of the access-to-care programme, the ESG report or partnerships with patient associations.]3
Illustrative example with a fictitious company. In the assessment every note links to the source URL.
The GEO Corporate Assessment for pharma is the service that analyses how generative AI engines tell the story of a pharmaceutical company to journalists, analysts and stakeholders: dated controversies over prices or pharmacovigilance still in the present tense, invisible ESG and patient advocacy, and the actions to correct the narrative.
What has changed
“Is [Company] a reliable and ethical company?”
“What happened with [the 20XX affair]?”
“How is [Company] positioned on ESG and access to care?”
Sources: OpenAI / press 2025 · Pew Research 2025 · SparkToro 2024 — US / cross-industry data, to be read as a trend.
The problem
And every journalist, analyst or candidate starts from that summary.
The sources that matter
Controversies over prices, access or pharmacovigilance remain in the present tense until the entry and the articles are updated.
AIFA, EMA, the Ministry of Health: AI cites them as authorities in questions about reliability and ethics.
Partnerships and programmes published by associations are third-party sources AI readily picks up.
They count if in HTML with data and dates; a PDF is not extracted.
The solution
We put the real questions of your audience to several models (ChatGPT, Gemini, Perplexity, Claude, Copilot), by market and role.
We identify the actual articles and pages that form that perception, with verified URLs.
Score, gaps and concrete actions per touchpoint. Your team executes them, or we do: content, sources, presence. Then we measure again.
What you receive: GEO Score A–F · Visual SWOT · Source map · Reputational risks · Action plan · Competitor comparison. One branded report, exportable to PDF, generated by the proprietary ReputAction platform. And with monitoring, the same snapshot repeated over time: you see how far your positioning has moved.
A case, anonymised
"Is it a reliable and ethical company" always opened with the controversy; the access-to-care programme, the ESG report and partnerships with associations never appeared. The plan updated Wikipedia and Wikidata, published a timeline with sources, made the ESG report extractable and worked with two patient associations to publish the joint programmes. At 90 days the controversy appears in one answer in four, with its date; access to care and patient advocacy are cited by Gemini and Perplexity.
Inside the platform
Monthly runs and automatic alerts: you know about a review or an article entering AI answers before a journalist reads it.
ReputAction platform interface, with sample data about a fictitious company.
Frequently asked questions
The same assessment, for your industry
Not in life sciences? The same assessment exists in a standard version, for every industry.
The next step
Start with the free 48-hour audit; then the GEO Assessment, from €5,000, with the baseline actions carried out by us and the 90-day re-analysis; the GEO Program for everything else.
Free audit in 48 hours
A free demo audit, no commitment: real AI answers about your brand and an indicative GEO Score, presented on a call.