Pharma & Life Sciences
The GEO Assessment was born from ThatMorning's work with life sciences companies. We know the roles, the language and the constraints of the industry: every analysis stays within the regulatory perimeter.
The GEO Assessment for life sciences is the family of analyses that measures what generative AI engines say about a pharmaceutical company — as an employer, as a brand, as a partner, as an issuer — always within the regulatory perimeter. It grew out of ThatMorning's decade-long work in the industry.
The assessments
What AI tells researchers, medical advisors and MSLs deciding whether to apply to you.
See the assessment →Presence of corporate and consumer health brands in AI recommendations.
See the assessment →What those evaluating you as a partner read: CDMOs, CROs, services and life sciences suppliers.
See the assessment →Dated controversies, ESG, access to care and patient advocacy in AI answers.
See the assessment →What AI says about the CEO and senior leaders — to investors, journalists and senior candidates.
See the assessment →Pipeline, governance and risks: what those evaluating you read, before the data room.
See the assessment →The solution
We put the real questions of your audience to several models (ChatGPT, Gemini, Perplexity, Claude, Copilot), by market and role.
We identify the actual articles and pages that form that perception, with verified URLs.
Score, gaps and concrete actions per touchpoint. Your team executes them, or we do: content, sources, presence. Then we measure again.
What you receive: GEO Score A–F · Visual SWOT · Source map · Reputational risks · Action plan · Competitor comparison. One branded report, exportable to PDF, generated by the proprietary ReputAction platform. And with monitoring, the same snapshot repeated over time: you see how far your positioning has moved.
Inside the platform
GEO Score, verified sources, action plan and monitoring: all in a branded environment, exportable to PDF for the board.
ReputAction platform interface, with sample data about a fictitious company.
Sample output
58 out of 100
Illustrative example (fictional company)
Frequently asked questions
The path
The full picture: report, score, sources and action plan. 90-day re-analysis included.
The basics we do ourselves, included in the assessment: entities, listings, crawlability, structured data, FAQ. The rest is done by your team with our instructions, or by us with the GEO Program.
Periodic runs: score over time, before/after comparison and alerts. You see what moved, and measure the return.
Then it grows: more countries and languages, and from one audience to all the others — employer, brand, buyers, stakeholders.
Free audit in 48 hours
A free demo audit, no commitment: real AI answers about your brand and an indicative GEO Score, presented on a call.