Life Sciences · GEO Brand Assessment
Analysis and monitoring of the presence of your corporate and consumer health brands in the answers of ChatGPT, Gemini and Perplexity — within the regulatory perimeter.
Question“Recommend a good magnesium supplement.”
AI answerAmong the most recommended products are those of [Competitor A] and [Competitor B], praised for formulation and reviews.1 Meridian Consumer Health rarely appears; in 2020 a batch of one of its products was recalled as a precaution.2 [No mention of the current range, supporting studies or quality certifications.]3
Illustrative example with a fictitious company. In the assessment every note links to the source URL.
The GEO Brand Assessment for life sciences is the service that analyses whether and how corporate and consumer health brands appear in the recommendations of generative AI, within the regulatory perimeter: which competitors are recommended, which sources the answers depend on and which actions to take.
What has changed
“What is the best [product] for...?”
“What is the difference between [Brand] and [Competitor]?”
“Which brand can I trust for [category]?”
Sources: OpenAI / press 2025 · Pew Research 2025 · SparkToro 2024 — US / cross-industry data, to be read as a trend.
The problem
And the media budget keeps chasing channels the AI does not read.
The sources that matter
For consumer health, AI picks up ratings and recurring themes from aggregated reviews.
Recalls and warnings remain heavy sources for years: the closure of the case must be made readable.
AIFA, EMA, PubMed: AI cites them as authorities; what is published there weighs more than any product sheet.
Leaflets and sheets in PDF are not extracted; in HTML, with FAQs, they are.
The solution
We put the real questions of your audience to several models (ChatGPT, Gemini, Perplexity, Claude, Copilot), by market and role.
We identify the actual articles and pages that form that perception, with verified URLs.
Score, gaps and concrete actions per touchpoint. Your team executes them, or we do: content, sources, presence. Then we measure again.
What you receive: GEO Score A–F · Visual SWOT · Source map · Reputational risks · Action plan · Competitor comparison. One branded report, exportable to PDF, generated by the proprietary ReputAction platform. And with monitoring, the same snapshot repeated over time: you see how far your positioning has moved.
A case, anonymised
In category questions competitors dominated; in branded ones the recall was the main fact. The plan made sheets and FAQs readable in HTML, published the closure of the case with institutional sources, secured presence in two industry comparisons and looked after replies to reviews. At 90 days the brand appears in 40% of category answers on Perplexity and ChatGPT and the recall is cited with its date and closure.
Inside the platform
Presence in recommendations, sentiment, freshness and authority of sources: where the competitor beats you, and why.
ReputAction platform interface, with sample data about a fictitious company.
Frequently asked questions
The same assessment, for your industry
Not in life sciences? The same assessment exists in a standard version, for every industry.
The next step
Start with the free 48-hour audit; then the GEO Assessment, from €5,000, with the baseline actions carried out by us and the 90-day re-analysis; the GEO Program for everything else.
Free audit in 48 hours
A free demo audit, no commitment: real AI answers about your brand and an indicative GEO Score, presented on a call.