Life Sciences · GEO Employer Assessment
Analysis and monitoring of your reputation in the answers of ChatGPT, Gemini and Perplexity — the first place researchers, medical advisors and MSLs look for you.
Question“What is it like to work at Meridian Pharma?”
AI answerMeridian Pharma is a pharmaceutical company. In 2021 it went through a restructuring with job cuts.1 Some online reviews mention a work-life balance that is not always ideal and slow decision-making.2 [No mention of R&D, purpose, DE&I programmes or recent awards.]3
Illustrative example with a fictitious company. In the assessment every note links to the source URL.
The GEO Employer Assessment for life sciences is the service that analyses what generative AI engines say about a pharmaceutical company as an employer: the perception researchers, medical advisors and MSLs receive from ChatGPT, Gemini and Perplexity, the sources it comes from and the actions to correct it.
What has changed
“What is it like to work at [Company]?”
“Is it a good place for a researcher / a medical advisor?”
“[Company] or [Competitor]: where should I go?”
Sources: Insight Global AI in Hiring 2025 · Pew Research 2025 · AMS / CSG Talent Life Sciences 2025 — US / cross-industry data, to be read as a trend.
The problem
And nobody in the company is watching what it answers.
The sources that matter
Researchers, medical advisors and MSLs read reviews for their own role: AI summarises them by professional family.
In pharma, reorganisations make the news and remain sources for years, even after new investments.
Company page, R&D posts, profiles of scientific leads: the signals technical profiles look for.
They count if they contain dated facts: public pipeline, training hours, named programmes.
The solution
We put the real questions of your audience to several models (ChatGPT, Gemini, Perplexity, Claude, Copilot), by market and role.
We identify the actual articles and pages that form that perception, with verified URLs.
Score, gaps and concrete actions per touchpoint. Your team executes them, or we do: content, sources, presence. Then we measure again.
What you receive: GEO Score A–F · Visual SWOT · Source map · Reputational risks · Action plan · Competitor comparison. One branded report, exportable to PDF, generated by the proprietary ReputAction platform. And with monitoring, the same snapshot repeated over time: you see how far your positioning has moved.
A case, anonymised
Answers to "what is it like to work as a researcher" cited a 2021 restructuring and dated reviews; R&D and DE&I programmes never appeared. The plan, within the regulatory perimeter, updated Wikipedia and Wikidata, published a facts page on R&D and training, replied to reviews and secured an interview with the head of R&D in the trade press. At 90 days presence went from 45% to 70% and the answers cite the public pipeline and the training programmes.
Inside the platform
GEO Score, presence and sentiment KPIs, SWOT and sample answers with verified sources: the full picture of how AI describes you to candidates.
ReputAction platform interface, with sample data about a fictitious company.
Frequently asked questions
The same assessment, for your industry
Not in life sciences? The same assessment exists in a standard version, for every industry.
The next step
Start with the free 48-hour audit; then the GEO Assessment, from €5,000, with the baseline actions carried out by us and the 90-day re-analysis; the GEO Program for everything else.
Free audit in 48 hours
A free demo audit, no commitment: real AI answers about your brand and an indicative GEO Score, presented on a call.