GEO glossary
The periodic run, with the same set of questions, of what AI says about a company, with alerts on negative narratives and before/after reports.
Monitoring is the periodic run, usually monthly, of what AI engines say about a company, with the same set of questions as the assessment and on the same engines. It produces the GEO Score over time, the before/after comparison for each intervention and alerts when a negative narrative emerges or a competitor gains ground in category questions.
It is the phase that turns GEO from a project into ongoing oversight: models update, sources change, competitors move, and what was correct six months ago may no longer be. In the GEO Program, monitoring is included with the quarterly report and the measurement of return per intervention.
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