GEO glossary
The A-to-F score (0-100) that summarises a company's presence, accuracy and sentiment in AI answers, comparable over time and with competitors.
The GEO Score is the score with which the GEO Assessment summarises a company's position in AI answers, for one audience and one country: a letter from A to F on a 0-100 scale. It combines presence in answers (in how many the company appears, over how many repetitions), the accuracy and freshness of the reported facts, sentiment and share of voice against competitors.
It is calculated per engine and aggregated, so as to see where the company is strong and where absent. Its usefulness lies in comparison: with competitors on the same questions, and over time with the 90-day re-analysis on the same set. An isolated score says little; the shift says everything.
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