GEO glossary
The share of category answers in which a company appears, compared with the competitors cited next to it or in its place.
Share of voice in AI answers measures, on category questions ("which X companies", "which supplier for Y"), how often a company appears compared with the competitors cited in the same answers. Since every answer names three or four companies on average, share of voice is an almost zero-sum game: whoever enters displaces someone else.
In assessments it is calculated per engine and per type of question, and also reveals unexpected competitors: smaller companies that appear because they are listed in the directories or communities models use for rankings.
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