GEO glossary
The tone with which a model describes a company: positive, neutral, mixed or negative, and the facts behind it.
Sentiment in AI answers is the tone with which a model describes a company: positive, neutral, mixed or negative. Unlike social media sentiment, it does not come from direct opinions but from the assembly of sources: summarised reviews, dated news, facts present or absent.
The most common case in assessments is "mixed sentiment for no obvious reason", with phrases such as "some reviews mention": the cause is dated sources left unanswered that the model summarises as the current state. Sentiment shifts by correcting sources, not by producing positive content on your own website.
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