GEO glossary
The verified list of the pages that shape a company's perception in AI answers, ordered by weight, with URL and date.
The source map is the central deliverable of the GEO Assessment: the list of the pages that are shaping a company's perception in AI answers, each with verified URL, date, the engine in which it was observed and estimated weight. It also shows what is dated, incomplete or missing.
In most cases the map shows two things: the decisive sources are not the ones the company looks after, and recent strengths appear in no machine-readable source. The action plan starts from here, assigning to each source an intervention (update, create, reply, link) and an owner.
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