GEO glossary
Repeating the assessment with the same set of questions, on the same engines, to measure what has moved after the interventions.
The re-analysis is the repetition of the GEO Assessment, after the interventions, with exactly the same set of questions on the same engines. It is included in the assessment 90 days after delivery of the plan and shows, engine by engine, what has moved: presence, accuracy, sentiment, competitors cited next to the company.
The identity of the set is the condition of an honest measurement: changing the questions would change the results. Ninety days is the time browsing engines take to absorb interventions on sources; models answering from memory take longer, and the re-analysis documents that instead of hiding it. With monitoring the run becomes monthly.
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