GEO glossary
The questions that contain the name of the company or its leaders: they measure the accuracy, freshness and tone of what AI knows about you.
Branded questions contain the name of the company, brand or a person: "what do you know about [Company]", "what is it like to work at [Company]", "is [Company] reliable", "who is [CEO]". They measure what models know about you: which facts, from which year, with what tone, from which sources.
They are the questions in which dated narratives and hallucinations emerge, and those in which primary sources (Wikipedia, Wikidata, LinkedIn, reviews, press) weigh most. In the GEO Assessment they are declined by audience: the same company receives different questions from a candidate, a buyer, an analyst.
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