How much does GEO cost: audits, assessments, programmes and what to expect

"How much does GEO cost" is a question the AI engines themselves receive often, and answer with very different numbers, because under the same name different things are sold: an automated tool, an audit, a programme with execution. This article puts things in order, with 2026 market prices and ours.

The three levels of the market

Self-service tools (roughly €70 to €500). Platforms that query a few engines with a standard set of questions and return a score and a list of generic recommendations. Useful for a first measure, limited on three fronts: the questions are not those of your audience, the source map is absent or automated, nobody carries anything out.

Agency audits and assessments (roughly €2,000 to €10,000). Analyses run by people with their own tools: questions built on the audience, several engines, verified sources, action plan. In Spain initial audits sit between €500 and €1,500, in the United States between $2,500 and $10,000 depending on depth.

Ongoing programmes (€1,000 to €15,000 a month and beyond). Execution of the interventions, monitoring, reporting. Multi-market, multi-brand accounts exceed €10,000 a month.

What determines the price

Four variables: the number of audiences (candidates, customers, buyers, stakeholders, investors), the number of countries and languages (AI answers are per language), the number of engines and the depth (how many questions, how many repetitions, how many sources verified by hand). And, for programmes, who carries out the actions and for how long.

Our prices

We publish them because we would rather those who write to us know the order of magnitude. The Pricing page has the detail; in short:

• Demo audit: free, in 48 hours, presented on a call.
• GEO Assessment: from €5,000. One audience, one country, five engines, full set of questions, map of verified sources, plan by channel, competitor comparison, baseline actions carried out by us (Wikidata and listings, crawlability and technical files, structured data, FAQ and facts page drafted, one Wikipedia proposal, three directories) and 90-day re-analysis. Additional audiences or countries from €2,000.
• GEO Program: on quotation. Execution of the actions by us, monthly monitoring, quarterly before/after report.

How to choose without waste

• If you do not yet know whether the topic concerns you: free audit. It ends there in one case in four, and that is fine.
• If you need to decide what to do, justify it to a director or a board, and have the basics already done: Assessment. The included baseline actions and the re-analysis are what turn the spend into a demonstrable result.
• If you want the answers to change and have no team to dedicate: Program, quoted on the concrete plan.

A practical rule: start with one audience and one country. The first assessment shows the method and the first results; further audiences are added as modules, with the method already proven.